So why do research?
Because new scientific truths do not triumph crisis by convincing opponents and making them see the light, but rather by transitioning to a new paradigm because opponents eventually die, and a new generation grows up that is familiar with it.
At Ryan and Stan, research is a strenuous and devoted attempt which is done through an interactive process, where we exert deliberate effort and take responsibility of the success by leading all stakeholders in the process. Doing research is essentially like solving a puzzle, which have rules and generally have predetermined solutions.
Our conclusions, though sometimes oblique and contradictory, can be read as pleas for more balance in weighing the theoretical versus empirical sides of research.
"If we knew what it was we were doing, it would not be called research, would it?".
- Albert Einstein
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